Story Selling Secret

If you and your competitor were to sell the exact same product, what could give your product an edge over the other is ‘story’. Through story-telling, you’re not merely selling a product – you are selling your story, an idea and or even a feeling. The great thing is that everyone has a story to tell. But which story do you tell and how do you tell it best?

Imran Tahir of Paperbackpackers is here to instruct you on finding your story. Imran is particularly interested in your ‘why’; why do you do what you do? and what brought you to where you are today? In this class, you will be outlining your life’s journey (warts and all) and crafting out of it a story that people can understand, enjoy and be a part of. Imran will also guide you on what stories people gravitate towards, stories that are relevant to your business and also stories that you don’t need to tell.